Steam Trading Cards: The Downside

The last post described some of the benefits of the Steam Trading Card system. Well, the players, in their pursuit of cards or their indifference towards same, have wasted no time in subverting or destroying said benefits. The system itself enables this, and indeed encourages it, largely by linking cards to money.

If you don’t want to interact with your friends, the Steam Marketplace lets you sell your cards to anonymous strangers. You can use the proceeds to buy other cards, or you can save it up to buy games — I know people who have bought games entirely with the profits from selling cards. The one thing you can’t do with this money is withdraw it to spend on food or rent or anything else outside of Steam: the Steam Marketplace uses money from your “Steam wallet”, which you can fund from your credit card, but once money enters this captive economy, it doesn’t come out. Some people call it “Steambux” to differentiate it from “real” money (whatever that means). Also, valve takes a cut of every Marketplace transaction, although, since they’ve really already taken 100% of all money put into anyone’s “wallet”, what they’re really doing there is reducing the Steambux in circulation in order to convince people to convert more dollars into Steambux.

The Marketplace turns the card system into something like the free-to-play/pay-to-win games that have drawn so much deserved hate from the gaming community, and it deserves some derision just for that, but there’s an additional aspect that makes it even worse: the positive feedback of the booster drop rate. People who buy their way to Level 100 aren’t just cheating themselves out of the experience of doing it the hard way, they’re taking boosters away from the other players.

Mind you, I can’t say for sure that anyone’s actually bought their way to Level 100. All I can say is that there are definitely people paying Steambux for cards, because I know there are people selling cards, and there are definitely people who reached the higher ranks with suspicious rapidity, and who have thousands of cards in their inventory currently. You can find them in the various Steam trading forums, leveraging their massive stock by offering hard-to-find trades at terms that favor themselves, most often including a general “one of my cards for two of yours” as a default. And honestly, if people are biting, that could be enough to explain it. Simply being ahead of the curve on card-wealth would put them at enough of a trading advantage to be self-reinforcing. And that makes the card game somewhat less appealing.

To my mind, though, the single biggest perversity of incentive in the whole system is the one that manifests as “idling”: leaving a game running without playing it, just to get cards. Like I said, Steam has to be able to deal with games of all sorts, and doesn’t really have any way of knowing if you’re interacting with them or not. All it knows is when the game app is running. (And even if it tried to figure out more, I have no doubt that people would come up with ways to fake it, like they did for TF2 hat drops.) This is card-collecting for Bitcoin enthusiasts, rewarding you with virtual possessions for wasting CPU cycles. Now, you might wonder why anyone would do this, considering that the point of having games in the first place is to play them. But there are reasons: maybe you got the game in a bundle and don’t really want it; maybe you already finished it when it didn’t have cards yet; maybe you have a large backlog of card-bearing games and want to get their cards as soon as possible; maybe you have multiple Steam accounts just for card-farming; maybe you bought the game just for the cards and were never actually interested in playing it at all.

(Does this actually happen? Maybe, sometimes. If all you want is the cards, it’s generally cheaper to buy the cards on the Marketplace — I recall an article from last year in which a developer lamented how the cards for his game were selling for more than the game itself, and how lousy that made him feel, but that seems to have been a temporary thing, when the cards were new and therefore rare, limited in a way that a game on Steam will never be. Card prices are generally measured in cents rather than dollars, and only represent an upper bound regardless; just because a card is listed in the Marketplace as available for $20 doesn’t mean anyone is actually paying that much for it. But occasionally it can happen that buying a game and selling the cards can yield more than its price. During the recent Summer Sale, a 2D physics-puzzle platformer called Defy Gravity, which normally sells for $2.99, went on sale for 90% off. Its cards were priced at about 11 or 12 cents at the time, and idling would get you three cards, so you could actually make a few cents on that. SteamCents, of course.)

Regardless, all of these reasons strike me as bad ones, because they all come down to entitlement. The idler is saying “I do not wish to engage with this, but I want the spoils anyway”. This is a terrible way to play any game, metagames included.

But what is that to me? I’ll get into that in my next post, where I’ll describe my personal experiences with the cards, and how I reached level 50.

1 Comment so far

  1. malkav11 on 19 Jul 2014

    Personally I think the marketplace is a boon. Valve has purposely built the cards as a system where you are vanishingly unlikely to ever complete a badge by yourself (because you never get more than half of the cards – and usually less than that due to duplication – from playing the game, and boosters almost never drop), and I have no desire to engage in trading them. The marketplace makes it easy to determine a going value for cards, and make no fuss indirect trades by selling cards and then buying others with the proceeds. I’m not wild about the fact that people are spending real money on something as intrinsically valueless as Steam trading cards, but as long as I don’t actually inject my own money, I don’t feel too bad about using it to complete badges.

    That said, I’d really rather just have a system where I could reliably assemble the full set by myself, perhaps by making booster packs drop based on some sort of predictable trigger, and cut the marketplace out of things altogether so there’s little direct benefit to gaming the system and all people who cheat are doing is ruining their own experience. I don’t imagine that will happen, though, considering the money that comes to both Valve and the makers of the trading card equipped games.

    Incidentally, I much preferred the pre-card activities because they encouraged you to play specific games and accomplish specific things. Assuming they structured things well, this made for much more focused and interesting events, instead of just being like “well, play some of your games now, i guess” and not even really requiring you to do more than launch them and let them sit. (If that – there are ways to tell Steam a game is running that don’t involve actually running or even installing the game.)

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