{"id":1859,"date":"2011-08-06T07:48:46","date_gmt":"2011-08-06T14:48:46","guid":{"rendered":"http:\/\/www.wurb.com\/stack\/?p=1859"},"modified":"2016-12-22T18:30:54","modified_gmt":"2016-12-23T02:30:54","slug":"wow-free-to-play","status":"publish","type":"post","link":"https:\/\/www.wurb.com\/stack\/archives\/1859","title":{"rendered":"WoW: Free to play?"},"content":{"rendered":"<p>My latest session was a short one. I did make it to Outland, but only for a few seconds, experimentally, before returning. The portal to Outland is located in a zone called the Blasted Lands, which I had never visited before, and so I got caught up in the Blasted Lands quest chain. It&#8217;s the completist in me: even though I know I&#8217;m never actually going to complete this game, I am by nature incapable of passing up a quest. I&#8217;ll probably have more to report on actual <em>Burning Crusade<\/em> content next time, possibly including some kind of answer to the question of who exactly is doing the burning and why.<\/p>\n<p>In the meantime, let&#8217;s talk a little about the one recent major change to the game (other than opening up <em>BC<\/em>) that happened while my attention was elsewhere: <em>WoW<\/em> becoming nominally &#8220;free to play&#8221;. &#8220;Free to play&#8221; is a major buzzphrase in the industry right now. In particular, it seems to be the business model behind nearly every viable modern MMO other than <em>WoW<\/em>. My thoughts on it in <em>WoW<\/em> are that they&#8217;re doing it wrong, but also that it probably ultimately doesn&#8217;t matter that they&#8217;re doing it wrong.<\/p>\n<p>How are they doing it wrong? By ignoring everything about the (by now well-established) free-to-play business model other than letting people play for free. The usual approach, as far as I can tell, is to sell things that can be used in the game: special items that can&#8217;t be obtained any other way, or extra game time per day if that&#8217;s limited, or even just outfits with no gameplay effects. <em>WoW<\/em>&#8216;s revenue still comes mainly from subscriptions. There doesn&#8217;t seem to be any way for a free player to pay Blizzard <span class=\"footnote_referrer\"><a role=\"button\" tabindex=\"0\" onclick=\"footnote_moveToReference_1859_1('footnote_plugin_reference_1859_1_1');\" onkeypress=\"footnote_moveToReference_1859_1('footnote_plugin_reference_1859_1_1');\" ><sup id=\"footnote_plugin_tooltip_1859_1_1\" class=\"footnote_plugin_tooltip_text\">1<\/sup><\/a><span id=\"footnote_plugin_tooltip_text_1859_1_1\" class=\"footnote_tooltip\">Anyone can pay real money for in-game gold by buying it from a gold farmer, but that&#8217;s not really relevant here, because Blizzard doesn&#8217;t profit from such transactions.<\/span><\/span><script type=\"text\/javascript\"> jQuery('#footnote_plugin_tooltip_1859_1_1').tooltip({ tip: '#footnote_plugin_tooltip_text_1859_1_1', tipClass: 'footnote_tooltip', effect: 'fade', predelay: 0, fadeInSpeed: 200, delay: 400, fadeOutSpeed: 200, position: 'top right', relative: true, offset: [10, 10], });<\/script> for advantages in the game while still remaining a free player. The only way Blizzard profits from free players is by turning them into subscribers.<\/p>\n<p>And that&#8217;s really been the <em>WoW<\/em> business model all along. There&#8217;s always been a way to play for free. If I recall correctly, they used to offer 30-day free trials, then reduced it to 14 days, and by the time I gave it a whirl, it was down to 10 days. Well, now they&#8217;ve bumped the trial period up to infinity days. This is probably a smart move. Playing with a trial account still caps your character level to 20, and my own experience was that I reached that limit well before my 10-day trial ran out. So for the people who are going to play up to the limit and then quit and never think about it again, nothing has really changed. But for people who are tempted to progress further, removing the time limit prolongs the temptation.<\/p>\n<p>To put it another way, the trial accounts are, for all intents and purposes, a form of shareware. Shareware, when it imposes limits on non-registered users at all (as opposed to just begging for voluntary donations), generally works in one of two ways: by limiting the amount of time you can spend in it, or by limiting the content you have access to. <em>WoW<\/em> trial accounts used to impose both of these restrictions at once, which in retrospect was an odd decision. Now they&#8217;ve switched to limiting only the content. But at the same time, they took the opportunity to drum up some media attention by jumping aboard the free-to-play bandwagon, even though it&#8217;s still not free-to-play in the same sense as <em>Maple Story<\/em> or <em>Kingdom of Loathing<\/em> or <em>Team Fortress 2<\/em> (itself a recent convert to the F2P model).<\/p>\n<p>I suppose the big question, then, is whether or not it worked. Was there a big influx of newbies? I don&#8217;t know; I haven&#8217;t spent time around the newbie zones. It would please me, if not Blizzard, if there were a lot of new players with perpetual trial accounts now. One of my biggest annoyances with the game is that most players seem to be old-timers with level 85 characters that I can&#8217;t effectively group with or fight, until and unless I buy two more expansions and spend a lot of time leveling up. Having a large number of under-20&#8217;s around would counterbalance this in my mind, and also give me something to look down on.<\/p>\n<div class=\"speaker-mute footnotes_reference_container\"> <div class=\"footnote_container_prepare\"><p><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_label pointer\" onclick=\"footnote_expand_collapse_reference_container_1859_1();\">&#x202F;<\/span><span role=\"button\" tabindex=\"0\" class=\"footnote_reference_container_collapse_button\" style=\"display: none;\" onclick=\"footnote_expand_collapse_reference_container_1859_1();\">[<a id=\"footnote_reference_container_collapse_button_1859_1\">+<\/a>]<\/span><\/p><\/div> <div id=\"footnote_references_container_1859_1\" style=\"\"><table class=\"footnotes_table footnote-reference-container\"><caption class=\"accessibility\">References<\/caption> <tbody> \r\n\r\n<tr class=\"footnotes_plugin_reference_row\"> <th scope=\"row\" class=\"footnote_plugin_index_combi pointer\"  onclick=\"footnote_moveToAnchor_1859_1('footnote_plugin_tooltip_1859_1_1');\"><a id=\"footnote_plugin_reference_1859_1_1\" class=\"footnote_backlink\"><span class=\"footnote_index_arrow\">&#8593;<\/span>1<\/a><\/th> <td class=\"footnote_plugin_text\">Anyone can pay real money for in-game gold by buying it from a gold farmer, but that&#8217;s not really relevant here, because Blizzard doesn&#8217;t profit from such transactions.<\/td><\/tr>\r\n\r\n <\/tbody> <\/table> <\/div><\/div><script type=\"text\/javascript\"> function footnote_expand_reference_container_1859_1() { jQuery('#footnote_references_container_1859_1').show(); jQuery('#footnote_reference_container_collapse_button_1859_1').text('\u2212'); } function footnote_collapse_reference_container_1859_1() { jQuery('#footnote_references_container_1859_1').hide(); jQuery('#footnote_reference_container_collapse_button_1859_1').text('+'); } function footnote_expand_collapse_reference_container_1859_1() { if (jQuery('#footnote_references_container_1859_1').is(':hidden')) { footnote_expand_reference_container_1859_1(); } else { footnote_collapse_reference_container_1859_1(); } } function footnote_moveToReference_1859_1(p_str_TargetID) { footnote_expand_reference_container_1859_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } } function footnote_moveToAnchor_1859_1(p_str_TargetID) { footnote_expand_reference_container_1859_1(); var l_obj_Target = jQuery('#' + p_str_TargetID); if (l_obj_Target.length) { jQuery( 'html, body' ).delay( 0 ); jQuery('html, body').animate({ scrollTop: l_obj_Target.offset().top - window.innerHeight * 0.2 }, 380); } }<\/script>","protected":false},"excerpt":{"rendered":"<p>My latest session was a short one. I did make it to Outland, but only for a few seconds, experimentally, before returning. The portal to Outland is located in a zone called the Blasted Lands, which I had never visited before, and so I got caught up in the Blasted Lands quest chain. It&#8217;s the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[452],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-mmo","tag-world-of-warcraft"],"_links":{"self":[{"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/posts\/1859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/comments?post=1859"}],"version-history":[{"count":5,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/posts\/1859\/revisions"}],"predecessor-version":[{"id":4895,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/posts\/1859\/revisions\/4895"}],"wp:attachment":[{"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/media?parent=1859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/categories?post=1859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wurb.com\/stack\/wp-json\/wp\/v2\/tags?post=1859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}